Privacy policy.

Last Updated: August 2025

Protecting your private information is our priority. This Privacy Policy applies to HueDx and HueDx, Inc. (“HueDx,” “we,” “our,” or “us”) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to HueDx include HueDx, Inc. By using the HueDx website or HueFertility mobile application (“App”), you consent to the data practices described in this statement.

1. Website, Sales, and General Data Collection

The HueDx website is a software tool and information platform. In order to better provide you with products and services offered on our Site, HueDx may collect personally identifiable information, such as your first and last name or e-mail address. We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. This may include, but is not limited to: joining an affiliate program, joining a waitlist, placing an order, signing up for marketing communications, or contacting us through the website.

We use the information you provide for purposes including, but not limited to: communicating with you in relation to services and/or products you have requested from us; fulfilling transactions; providing updates or marketing (only if you have opted in); and improving our services. We may also gather additional personal or non-personal information in the future.

HueDx does not sell, rent, or lease its customer lists to third parties. We may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. These partners are prohibited from using your personal information except to provide these services to HueDx, and they are required to maintain the confidentiality of your information. We may also disclose your personal information without notice if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with legal obligations; (b) protect and defend the rights or property of HueDx; or (c) act under exigent circumstances to protect the personal safety of users of HueDx or the public.

We may keep track of the websites and pages our users visit within HueDx in order to determine which services are most popular and to deliver customized content. We may also automatically collect certain information about your computer hardware and software, such as IP address, browser type, access times, and referring website addresses. This data is used for the operation of the service, to maintain quality, and to provide general statistics regarding use of the HueDx website.

We may store your data on servers provided by third-party hosting vendors with whom we have contracted. HueDx reserves the right to change this Privacy Policy from time to time. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your acknowledgment of the modified Privacy Policy and agreement to abide by that Policy.

2. HueFertility App Privacy Policy

HueFertility is designed to protect your privacy while enabling powerful, personalized fertility insights.

Personal Identifying Information
 Information such as your name, phone number, email address, and other contact details are stored both locally on your device and securely in HueDx’s cloud-based database. This information is used to enable core functionality of the App (e.g., login, account recovery, and communication) and is never sold to third parties.

Health & Fertility Data
 Any data you enter or generate via the App relating to your cycle, hormone levels, test results, or other fertility-related inputs is likewise stored in two places:

  • Locally on your device for your personal charting and tracking.

  • Encrypted in HueDx’s cloud so it can sync across devices and support future App features.

Importantly, this health/fertility data is not stored in a way that ties it back to your name, email, or other identifying information. Instead, it is separated and stored under a unique, internal ID so that—even within our systems—your personal identity and your health data remain decoupled.

Optional De-identified Data Sharing
 If you opt in, HueDx may use de-identified, aggregated information (e.g., anonymized test results, general usage trends) to improve our algorithms, enhance product performance, and support scientific research. This information cannot reasonably be used to identify you. You may withdraw your consent at any time in the app settings, which will stop any future data sharing.

All data transmitted to HueDx is encrypted in transit and at rest. Local data on your device is protected via your device’s own security features (e.g., passcode, biometric lock).

Third-party service providers used to process or analyze de-identified data are contractually bound to keep it secure and use it only as described in this policy. HueDx never sells or licenses your identifiable information.

Age Restriction
 The HueFertility App is intended for users aged 18 and older. If we become aware that a minor has provided personal information, we will delete it promptly.

Policy Updates
 Any changes to this Privacy Policy will be communicated within the App and on our website. Continued use after updates are posted constitutes acceptance of those changes.

Contact Information
 HueDx welcomes your questions or comments regarding this Privacy Policy. If you believe that HueDx has not adhered to this statement, please contact us at:

📧 contact-us@huedx.com
HueDx, Inc.